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THE
ENTREPRENEUR
Memory Computación is a
technology-based company with operations in
Uruguay, Argentina, Chile, Paraguay, Ecuador,
Guatemala and Mexico. In Uruguay, where the
company started, more than 40,000 companies are
managed, directly or indirectly, using Memory's
software, having captured 71% of the market.
Memory has established strategic alliances and
has signed technological cooperation and market
development agreements with multinational
corporations. Microsoft Corporation recently
presented Memory software in New York as an
example of innovation and technology integrated
with Microsoft's new product, Microsoft Office
XP, confirming Memory's global positioning and
world-class products.
The simplicity of
Memory’s products, and the dynamic expansion in
the use of the Internet and computers by SMEs,
mark a tremendous market potential to expand its
services to the rest of Latin America. Indeed,
the Company is now replicating its successful
business model developed in Uruguay into other
larger markets including Argentina, Chile,
Paraguay, Ecuador, Guatemala and recently
Mexico.
THE
COMPANY
Roni Lieberman’s passion
for technology began in 1986, when he developed
his first centralized accounting software
product by working long nights while studying
engineering at the Universidad de la República.
It was in the same year that Roni chose to quit
university and start Memory. He was motivated by
the strong belief that he faced a unique
opportunity: to create a large company
developing niche software. Detecting an unfilled
market need in accounting and management
software for small companies, Roni began to
develop what would become Memory’s core product:
an integrated user-friendly management and
accounting system for small businesses and
individuals.
Roni’s innovating capacity
was acknowledged when Memory was granted the "El
Genio" (The Genius) award to the Most Innovative
Uruguayan Company. Because of its commitment to
excellence, the National Quality Committee
honored Memory in a special presentation on
national TV. Its main product, "Memory Magus"
has been awarded with the "Guía Award" for best
Uruguayan Software. Roni Lieberman was elected
and served as President of the Uruguayan
Information Technology Chamber several
years.
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